ENT3003

Resources: 1. Connections with others in the industry V: This is valuable because I have experience working in the industry and understanding the pros and cons of this type of business R: This resource is rare because you have to be introduced to them somehow and it is difficult to make this many connections I: This resource is imitable but it is very difficult to obtain without a connection N: There is no way to substitute for these connections. 2. Understanding of current market pricing V: This is valuable because you have to understand the market pricing to be able to competitively price your product. R: This resource is not rare for others in the industry as it is necessary, but may be rare for people who are not in the industry. I: This resource is imitable because you just have to study the market pricing to be able to understand it. However, a lot of this information is not public. N: A substitute for understanding the current market price would just be tr...

Reflection The feedback I received was as follows: I was told that the facts I included were good. I was told to use props but I had used a prop for my first elevator pitch and was told that the prop looked silly so I took it out. I was told to make my pitch longer, which I agreed on. My pitch was too long the first time and too short the second time. This time I think it was just right. Another suggestion I received was to do something in the first 10-15 seconds to grab the viewer's attention but I think that my facts and numbers were good at doing that. I was also told that my catchy phrase at the end was good so I kept it in. Changes For this final elevator pitch, I made a few changes. I added a couple of sentences to make it longer and explain how my service is useful with examples of what it could be used with. I stood closer to the camera so that the viewer could see me better. I also looked less at my script because I had memorized more of it. I found that this time t...

The book that I read for this assignment was Inbound Marketing by Brian Halligan. Although this book was written awhile ago, I think that the information in this book is still helpful because even though the landscape of the internet has changed a lot there is still a lot of interesting information in this book. 1) The general theme or argument of this book is that social media sources can be an insanely valuable asset to building your business and your audience. 2) I believe that this book connected back to our classwork and what we are learning in ENT3003 because we learned how important social media influencers, google results, and blog posts can be to an entrepreneur. We learned how important it is to get linkbacks to our page and a good method of doing that is by following the guidelines outlined in this book. 3) If I had to create an exercise for this class based on the book, I would have the assignment be to create content as it is explained in the create remarka...

For this assignment, I had already made a lot of these connections and I was surprised that I haven't reached out to any of them for this class so far so this was a good experience to talk about my ideas with them. 1) This first interview is someone who I have worked with named Danny, he works in a similar business providing setups but only for larger events  2) Domain Expert 3) I found this person because I worked with them previously and rented equipment from them, I reached out through cell phone because I already had his phone number 4) The favor that they did for me is I asked them a lot of questions about whether or not he liked being in the business and some important details about what he thinks I should know. I expect that in return, I will be able to maintain contact with him and work alongside him if I do get into the business. 5) Having this person in my network will enhance my ability to exploit an opportunity because I will be able to know what the market i...

1) 2) The feedback I received on my last post is as follows: Great Elevator pitch, I liked the way you identified the opportunity right off the bat, it helped me understand what the problem was and what the solution was (your product). The length itself was good, not too long or too short and I was able to get a good understanding of your product. The headset was a little distracting but it helped with the audio and fit in with the theme of the product well enough. I think that the feedback of my headset being distracting is good feedback but I tried 10 other ways to record this and I couldn't get the audio to work as well so I think that it is something that I will just have to deal with. I think that identifying the opportunity right off the bat is a strength and I tried to remake my elevator pitch so that I emphasized it even more. 3) Based on the feedback I received, I decided to keep my pitch very similar and since I knew that presenting the problem was the most importa...

Idea Napkin No.2 1) You I am a student at the University of Florida, a 21-year-old, who was born in New Jersey but moved to Florida for college. Some of my talents are seeing opportunities to fix problems as they arise. I am skilled in management and seeing where things could possibly go wrong. I am a creative person with a unique upbringing. I aspire to be someone who can help make the lives of others easier. I want to innovate and create solutions to problems that people do not often see. I want to one day own my own business. Regarding my business concept, I think this business would play a big role in my life because it would be something that I could gain a lot of enjoyment out of. I want to share the experience of gaming with all sorts of different people. 2) What are you offering to customers? The service that I offer to customers provides high-quality gaming equipment and games at a low-cost. This is useful to customers that want to experience gaming but do not have ...

Personally, when I think about who is using my business I have two main ideas about demographics. Firstly, I believe that the main people interested in new tech and renting it out are people that are obsessed with keeping up with new technology but cannot afford to purchase it. This would generally be a young person, and likely a male. I like to think that the hobbies of my prototypical customer are likely nerd-related. They probably play a lot of video games or read comics. Maybe they even like to do research in their free time about new gaming computer parts or even learn to program. I assume they do not drive a very expensive car because they are unable to afford to buy these new parts for their computer. I think that they like to watch TV shows about superheroes, or even anime. This person is probably in their early 20s or maybe even in high school and using their chore money to rent out equipment to play with their friends. I think that what I have in common with ...