Testing the Hypothesis
1) The opportunity that I would like to pursue is a website that allows people to find and rent out gaming equipment. 2) The who: Casual video-gamers in the United States The what: They are unable to afford the equipment necessary to run new and popular games The why: New technology comes out so frequently that people who are not in-the-loop or technologically savvy cannot keep up or cannot afford to 3) Testing the who, what, and why with my hypothesis My hypothesis : I believe that this need mainly exists for casual gamers that are unable to afford the equipment necessary to run new and popular games because new technology comes out very frequently and as a result, casual gamers cannot or do not want to pay to purchase a new machine every couple of months. Who: Although the main audience for this service would be casual gamers, it is likely that many casual players would not be interested in paying for this service unless it was cheap. Are casual gamers the best mark...