Testing the Hypothesis, Part 2

Opportunity: New releases for games and consoles are coming out so quickly that people cannot afford to purchase all of the gaming consoles and games that they want to play


Summary of interviews:
Interview 1: My first interview was a 21-year-old male (George) college student at The College of New Jersey. He said that he did not have any desire to use this service because he wouldn't be willing to pay to play video games because he does not invest a lot of time in new games and prefers to play older games to save money. He does not generally spend money on video games and buys a new release every couple of years but does not buy more than one or two because he is not interested or does not have the time. Even if he rented it he thinks that he would not have enough time to play the games and feel like he got his money's worth.
Interview 2: The second person I interviewed (Sam) was a 28-year-old male who works full-time as a programmer. He told me that he would not use this service because he generally plays games to collect achievements on his Steam profile. He would not be able to collect these achievements unless he purchased the game and so rentals would not be a useful service to him. He said that he may want to rent equipment, such as a VR headset so that he could purchase those games and collect those achievements but he would be more interested in long-term rental and at that point, he may want to just purchase the VR headset.
Interview 3: My third interview (Ashley) was a 19-year-old female college student at the University of Florida. She said she is not interested in this product because she only plays video games casually and with her friends. She would be interested in using this product if one of her friends wanted to split the price for a Nintendo Switch or a VR Headset but she does not think she would ever use it on her own. She thought the idea of a bar/gaming lounge is a much better idea than renting out equipment.
Interview 4: My fourth interview (Alex) was a 20-year-old female college student at the University of Florida that plays a lot of video games. She said she would not use this service because the systems and games would not be personalized and it would be annoying to have to erase previous player history and lose that history when you return the system. She also said that the cost of renting equipment wouldn't be worth paying for when you can just buy your own. She also said that rental stuff grosses her out and she wouldn't want to use equipment (especially VR headsets) that someone else has already used. In her opinion, buying equipment and selling it when you are done is a better idea than renting.
Interview 5: My final interview (Ryan) was a 21-year-old college student at the University of Albany. He says that he would never use this service because he is too afraid that he would break the equipment while using it or damage it in some way. This is a big concern because if this was to happen he would have to pay whatever fees are associated with damaging the game or gaming system. He also thinks that it would have to be extremely cheap for him to want to pay the price of renting the equipment. He would rather save up his money to buy a game than pay to rent it and he also doesn't have concerns with buying gaming equipment and games because he is pretty well-off and can afford to drop $200 every couple of years when a new machine is released.

Inside the boundary	Outside the boundary
Who is in: People who do not care about personalizations on video games and only want to play them to experience them.	Who is not: People who enjoy working towards a goal in their gaming or do not care about yearly releases.
What the Need is: A cheaper method to play video games or use video gaming consoles.	What the Need is Not: The need is not a service that provides affordable games (such as old releases, or old indie gaming systems).
Why the Need Exists: Purchasing every new hot release game or gaming system can cost thousands of dollars every year and people cannot afford to do so.	Alternative Explanations: Many of these people can probably afford to keep up with these releases and systems because they have enough money to do so if they make decent money.